It is absolutely necessary that your website must create the environment of trust otherwise, most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic, its very easy to build trust for your online visitors.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
As you already know that - you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
Another good or bad news is that only few website owners focus on building trust in the minds of their visitors. So, if you do it well, it can become a real and sustainable competitive advantage for your business and you can keep your competitors away.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can't find what they are looking for easily, they will question your competence in providing what they want.
3. Make the website personal by giving it its own tone and voice. People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
9. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
11. Publish case studies about customers you have helped, who use your product, etc.
12. Don't put down, curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.
16. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
18. On the 'Contact Us' page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
21. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
22. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook.
24. Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle customers data.
25. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
30 If there are well-known industry associations for your subject, join up and put their logos on your site.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
31. Have a forum on your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, 'Givers always gain.'
32. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum, don't delete them, but respond with your point of view.
34. Use the words 'secure website' whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.
35. On every page, state, "We take your privacy and security very seriously." Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day taster, 'a week before billing starts' or a monthly trial.
37. Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should ask for.
38. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn't buy it as I felt they had deliberately tried to mislead me.
39. Start a small newsletter of your company/services & circulate it among your clients/employees. Also, publish it on your website regularly.
40. Allow people to “unsubscribe” from your mailing list. This may sound very obvious, but I have found that many websites still don’t follow it.
To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
Showing posts with label web solution. Show all posts
Showing posts with label web solution. Show all posts
Tuesday, December 30, 2008
10 Tips To Design The Most Creative Website
If we would like to develop our company in World Wide Web, then it's necessary to create the most creative website, so people can visit our website and want to take the information about our services and products. It is said that the first impression is the last impression and your website is the first impression to your target prospective clients. The impression should be developed by your creative website in visitor's mind so it's essential to create more creative website for first impression on our client's mentality so they want to visit our site again. To design the most creative website, follow below tips.
1. About Pages
If you want to get the ideas of your visitors, then feedback is necessary. Contact us page is also advisable to start a relation among you and your clients. You must give your email address so visitor can contact you directly and you can give support completely. About us webpage must be included to provide the information about your company. The information can be year of establishment, your growth, and name of country from where you operate. Home page must be included with links to all the other WebPages. All web pages must be given and the link to Home page.
2. Attractive
Your website should be attractive. The color selection for the pages has to be looked nice. The color of background has to be light and design has to be attracted by visitor first look.
3. Professional
Your website should be professional, in proper title pages. The content must be placed and unnecessary content must be avoided in a proper way. At first site, it should be able to show the visitor's interest for continuing your website. For example, you can visit our site - flash web design fort lauderdale
4. Small size of WebPages
WebPages should also be good looking and creative as well. WebPages must not be very comprehensive. Surfing of these types of websites will be simply avoided.
5. Text
Content does not issue; issue is look of expressions in WebPages. The background of the webpage should be light and text should be dark, it will be impressive. To read the text easily, the background should not be dark. All the fonts of the WebPages should be chosen properly which are easily available on every computer. In this case, visitors do not need to install new fonts in computer to read your text of your webpage. They can surf and read your site easily.
6. Capitalized Text
If you want to emphasize something, only when you should use capitalized text. Don't uses capitalize text in every sentences, it is hard to read.
7. Grammar
You should not be careless in text which is written in the webpage. You must not make any mistakes which may prove your ineffectiveness. Before finalize the text of your WebPages, you must check it. Any grammatical mistakes must not be made.
8. Background Images
You should keep minimum background images. Generally, it makes your pages harder to view and read.
9. Image Formats
Generally designers are using two types of formats GIF and JPEG. Let's know the difference between both formats.
GIF stands for Graphic Interchange Format. For different types of images, this format is better with only some different colors like drawing, black and white images and little content that will be little pixels high. It is also supporting transparency. JPEG stands for Joint Photographic Experts Group. It supports 16 million colors which are the best suited for photographs and complex graphics. It does not work well on line drawings, lettering or simple graphics.
10. Frames
When you are using frames in your website, it makes website ugly, confusing and more complicated.
Thus, the expert web designing companies have the best skills to design and online marketing skill and know that how to develop a website that should be one of the most favorable advertising tools in the biggest market of the world. Are you looking for web design fort lauderdale, you can certainly contact us at Ardis Creative.
1. About Pages
If you want to get the ideas of your visitors, then feedback is necessary. Contact us page is also advisable to start a relation among you and your clients. You must give your email address so visitor can contact you directly and you can give support completely. About us webpage must be included to provide the information about your company. The information can be year of establishment, your growth, and name of country from where you operate. Home page must be included with links to all the other WebPages. All web pages must be given and the link to Home page.
2. Attractive
Your website should be attractive. The color selection for the pages has to be looked nice. The color of background has to be light and design has to be attracted by visitor first look.
3. Professional
Your website should be professional, in proper title pages. The content must be placed and unnecessary content must be avoided in a proper way. At first site, it should be able to show the visitor's interest for continuing your website. For example, you can visit our site - flash web design fort lauderdale
4. Small size of WebPages
WebPages should also be good looking and creative as well. WebPages must not be very comprehensive. Surfing of these types of websites will be simply avoided.
5. Text
Content does not issue; issue is look of expressions in WebPages. The background of the webpage should be light and text should be dark, it will be impressive. To read the text easily, the background should not be dark. All the fonts of the WebPages should be chosen properly which are easily available on every computer. In this case, visitors do not need to install new fonts in computer to read your text of your webpage. They can surf and read your site easily.
6. Capitalized Text
If you want to emphasize something, only when you should use capitalized text. Don't uses capitalize text in every sentences, it is hard to read.
7. Grammar
You should not be careless in text which is written in the webpage. You must not make any mistakes which may prove your ineffectiveness. Before finalize the text of your WebPages, you must check it. Any grammatical mistakes must not be made.
8. Background Images
You should keep minimum background images. Generally, it makes your pages harder to view and read.
9. Image Formats
Generally designers are using two types of formats GIF and JPEG. Let's know the difference between both formats.
GIF stands for Graphic Interchange Format. For different types of images, this format is better with only some different colors like drawing, black and white images and little content that will be little pixels high. It is also supporting transparency. JPEG stands for Joint Photographic Experts Group. It supports 16 million colors which are the best suited for photographs and complex graphics. It does not work well on line drawings, lettering or simple graphics.
10. Frames
When you are using frames in your website, it makes website ugly, confusing and more complicated.
Thus, the expert web designing companies have the best skills to design and online marketing skill and know that how to develop a website that should be one of the most favorable advertising tools in the biggest market of the world. Are you looking for web design fort lauderdale, you can certainly contact us at Ardis Creative.
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