Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.
But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn’t helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?
In an online world, business just doesn’t stop after hours and on weekends. What are you doing to answer your customer’s questions? Here are a few things that you can do to improve communication with your customers:
1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.
2. Add a support email link on your Web site for issues that can’t be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.
3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.
4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.
Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don’t lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company’s success.
Showing posts with label online. Show all posts
Showing posts with label online. Show all posts
Wednesday, January 7, 2009
Thursday, January 1, 2009
Offsite Backup Companies Store
When you create backups of your data, you must store them somewhere where they can’t be damaged or someone else can access them. For businesses, offsite backup is a well known and popular way to backup files. It offers you several different advantages when compared to other ways, such as CD, DVD, external hard drives, and even servers. One of the biggest advantages to offsite backup is the fact that the backups aren’t stored in your office or business.
Offsite backup companies store your data in state of the art safes, to protect them against fire, flood, and even prying eyes. This can be extremely beneficial if unexpected things have a habit of occurring around your office.
Another great thing about offsite backups are the fact that they can be used as stores for your data. You won’t need to rely on online space, as you can easily go to the company who is storing your data and go through it anytime you wish. You can also use online space with most companies as well. You simply upload your data to their online storage area, then go back anytime you wish and view it. This is a very handy feature, similar to a hosting company.
Another benefit of offsite backup is the fact that your data will always be protected, and you won’t have to use CD or DVDs to do it. CD and DVD storage is great for individuals, although there will be quite a bit of them for most businesses. This can get somewhat costly, but more importantly, it will use a lot of space to store the backup files. They can also become damaged or lost, unlike offsite backup storage.
Offsite storage is also great if your business is in a bad area. If Mother Nature has a habit of bashing your area with floods, fires, or hurricanes, you should look into offsite backup storage immediately. They have ways to protect your information from harm, including anything Mother Nature can dish out. There is no need to worry about natural disasters, system failures, hard drive crashes, or data failure with offsite backup storage.
Even though you may not realize it, the data will be available anytime you need it. Online backup services are available anytime, day or night, and can be accessed anywhere you are. Most are easy to set up, and offers you very impressive security measures.
When it comes to offsite backup, you can store virtually any file you need to, such as text files, e-books, contact record, pictures, music, and anything else you can think of. The storage for online backups are virtually endless, capable of storing everything you need.
Offsite backup storage is ideal for any business or corporation. You can store your data with an online offsite backup, or choose to do it physically in an offsite safe. No matter which method of offsite backup you choose - your data will always be protected, and best of all - it will always be there anytime you need it.
Offsite backup companies store your data in state of the art safes, to protect them against fire, flood, and even prying eyes. This can be extremely beneficial if unexpected things have a habit of occurring around your office.
Another great thing about offsite backups are the fact that they can be used as stores for your data. You won’t need to rely on online space, as you can easily go to the company who is storing your data and go through it anytime you wish. You can also use online space with most companies as well. You simply upload your data to their online storage area, then go back anytime you wish and view it. This is a very handy feature, similar to a hosting company.
Another benefit of offsite backup is the fact that your data will always be protected, and you won’t have to use CD or DVDs to do it. CD and DVD storage is great for individuals, although there will be quite a bit of them for most businesses. This can get somewhat costly, but more importantly, it will use a lot of space to store the backup files. They can also become damaged or lost, unlike offsite backup storage.
Offsite storage is also great if your business is in a bad area. If Mother Nature has a habit of bashing your area with floods, fires, or hurricanes, you should look into offsite backup storage immediately. They have ways to protect your information from harm, including anything Mother Nature can dish out. There is no need to worry about natural disasters, system failures, hard drive crashes, or data failure with offsite backup storage.
Even though you may not realize it, the data will be available anytime you need it. Online backup services are available anytime, day or night, and can be accessed anywhere you are. Most are easy to set up, and offers you very impressive security measures.
When it comes to offsite backup, you can store virtually any file you need to, such as text files, e-books, contact record, pictures, music, and anything else you can think of. The storage for online backups are virtually endless, capable of storing everything you need.
Offsite backup storage is ideal for any business or corporation. You can store your data with an online offsite backup, or choose to do it physically in an offsite safe. No matter which method of offsite backup you choose - your data will always be protected, and best of all - it will always be there anytime you need it.
Saturday, December 27, 2008
Intranet Implementation: The Advantages Of A Web-Based Solution
The traditional approach to implementing an intranet is to purchase a software package, modify it for your needs, and install it on your system.
Over the past few years, another option has grown in popularity – the implementation of a web-based solution.
As you consider the choice between installed software and a web-based intranet, here are some considerations:
1. The most important requirement of any intranet is that everyone uses it.
To assure broad-based participation, the intranet must be easy to implement, simple to use, cost-effective to maintain, and offer each individual user the power to post, access and use content in a way that serves their specific needs. In short, the intranet must have value to everyone.
Web-based intranets are designed around this concept. The interface and navigation are consistent with their use of the web – an environment in which they feel in control, using familiar tools.
In contrast, the business world is littered with countless elegant and feature-rich soft-ware based intranets that have failed. Why? Because they represented an alien environment into which the user was expected to venture. Few employees had the time or the interest (or courage) to enter, rendering the intranet impotent, with the powerful tools unused.
This is the plight of traditional, out-of-the-box software solutions. Unlike web-based intranets, they force users into a constrained environment requiring in-depth training, built around rules designed for the group, rather than the individual.
2. Software intranets have unpredictable costs: in time, attention and money.
Software based solutions require extensive internal support. The ongoing expense in both staff time and money takes the focus of your IT group away from mission-critical tasks.
System integration, Implementation, maintenance, technology upgrades, training and user support are all on-going tasks that represent a significant, recurring investment. The cost can be substantial, far exceeding your initial license cost and monthly fee.
3. Web-based intranets offer a predictable cost and cutting-edge technology.
Most web-based solutions offer a fixed monthly fee that covers all maintenance, technology upgrades, training and user support. The costs are predictable, the technology evolutionary, and it's all done with minimal involvement of your IT staff.
It's for these reasons that companies needing broad-based participation in a changing environment are choosing web-based intranets over traditional software solutions.
Over the past few years, another option has grown in popularity – the implementation of a web-based solution.
As you consider the choice between installed software and a web-based intranet, here are some considerations:
1. The most important requirement of any intranet is that everyone uses it.
To assure broad-based participation, the intranet must be easy to implement, simple to use, cost-effective to maintain, and offer each individual user the power to post, access and use content in a way that serves their specific needs. In short, the intranet must have value to everyone.
Web-based intranets are designed around this concept. The interface and navigation are consistent with their use of the web – an environment in which they feel in control, using familiar tools.
In contrast, the business world is littered with countless elegant and feature-rich soft-ware based intranets that have failed. Why? Because they represented an alien environment into which the user was expected to venture. Few employees had the time or the interest (or courage) to enter, rendering the intranet impotent, with the powerful tools unused.
This is the plight of traditional, out-of-the-box software solutions. Unlike web-based intranets, they force users into a constrained environment requiring in-depth training, built around rules designed for the group, rather than the individual.
2. Software intranets have unpredictable costs: in time, attention and money.
Software based solutions require extensive internal support. The ongoing expense in both staff time and money takes the focus of your IT group away from mission-critical tasks.
System integration, Implementation, maintenance, technology upgrades, training and user support are all on-going tasks that represent a significant, recurring investment. The cost can be substantial, far exceeding your initial license cost and monthly fee.
3. Web-based intranets offer a predictable cost and cutting-edge technology.
Most web-based solutions offer a fixed monthly fee that covers all maintenance, technology upgrades, training and user support. The costs are predictable, the technology evolutionary, and it's all done with minimal involvement of your IT staff.
It's for these reasons that companies needing broad-based participation in a changing environment are choosing web-based intranets over traditional software solutions.
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